Visibility shifts from Google SERPs to AI answers. Generative Engine Optimization, AI Search Optimization, and Zero-Click strategies – all in one hub.
In short
Generative Engine Optimization (GEO) aims to get a brand cited and correctly represented in the answers of generative systems such as ChatGPT, Gemini or Perplexity. The metric is not ranking but share of presence: how often a brand appears across a defined question set and with which statement. The levers are clearly extractable answer blocks, precise definitions, structured data and verifiable sources.
For marketing what counts is the share of AI answers the brand appears in - and with which statement. That gradually replaces pure ranking thinking and changes which content gets produced at all.
For engineering it is about crawlability for AI systems, structured data, clean answer blocks in the markup and deciding which bots may access which content.
GEO is part of the Supersmart product family from Davies Meyer. Compare answers, mentions and sources across selected AI models. We help you interpret findings and improve content and technical foundations.
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