Whitepapers & Research

AI Strategy & Implementation

The ultimate guide for marketing teams looking to systematically deploy AI. With 50+ use cases, implementation frameworks, and best practices from 200+ client projects.

• ✓50+ proven AI use cases for marketing
• ✓ROI calculation models with benchmarks
• ✓Step-by-step implementation guide

Governance & Compliance

Complete governance framework for safe AI use in marketing. With policy templates, compliance checklists, and EU AI Act conformity guide.

• ✓Complete AI policy template (copy & paste)
• ✓EU AI Act compliance checklist
• ✓Risk assessment framework

ROI & Business Value

Data-driven argumentation for AI investments in marketing. With industry benchmarks, ROI calculators, and case studies of successful transformations.

• ✓Industry-specific ROI benchmarks
• ✓Cost model templates (Excel download)
• ✓5 detailed case studies

Prompt Engineering & Video Production

100+ copy-&-paste negative prompts for Runway, Kling, Weavy, Pika & more. Organized by category: artifacts, morphing, style control, motion, and brand safety. With practical examples and workflow templates.

• ✓100+ negative prompts sorted by category
• ✓Tool-specific prompt sets (Runway, Kling, Weavy, Pika)
• ✓10 complete prompt pairs (positive + negative) for marketing videos

Open-Source AI & Agent Stacks

Practical checklist with decision matrix, use-case lists, cost comparison, and 30-60-90 day roadmap. Decide when Hermes 4 (brain) vs OpenClaw (body) is the right open-source tool for your marketing workflows.

• ✓Quick decision matrix: Brain vs Body in 60 seconds
• ✓Use-case checklist for content, workflows & hybrid stacks
• ✓Cost & latency comparison (self-hosted vs SaaS)

Marketing Measurement & MMM

Structured comparison of 15 marketing mix modeling tools (open source & SaaS) with decision matrix, TCO evaluation and buy-vs-build framework for CMOs and analytics leads.

• ✓15 MMM vendors structurally compared (Robyn, LightweightMMM, Recast, Nielsen, etc.)
• ✓Quick decision matrix by profile & use case
• ✓TCO ranges per vendor (€0 to €600k/year)

Server-Side Tracking & Conversion APIs

42-point checklist for server-side GTM, Meta CAPI, Google Enhanced Conversions and TikTok Events API — including GDPR handling, Consent Mode v2 and a cost cheat sheet.

• ✓42 actionable items across 4 phases (Plan, Build, Validate, Operate)
• ✓Setup guides for Meta CAPI, Google EC, TikTok Events API
• ✓Consent Mode v2 configuration & GDPR practice