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ROI
The Business Case for AI in Marketing
Data-driven argumentation for AI investments in marketing. With industry benchmarks, ROI calculators, and case studies of successful transformations.
28 pagesCFOs, Marketing Controllers, Decision MakersFebruary 2026
What's inside
- Industry-specific ROI benchmarks
- Cost model templates (Excel download)
- 5 detailed case studies
- C-level argumentation
- Quick wins for fast proof of value
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