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MMM Vendor Comparison Sheet 2026
Structured comparison of 15 marketing mix modeling tools (open source & SaaS) with decision matrix, TCO evaluation and buy-vs-build framework for CMOs and analytics leads.
14 pagesCMOs, Analytics Leads, Performance Marketing HeadsApril 2026

What's inside
- 15 MMM vendors structurally compared (Robyn, LightweightMMM, Recast, Nielsen, etc.)
- Quick decision matrix by profile & use case
- TCO ranges per vendor (€0 to €600k/year)
- Buy-vs-build framework with concrete triggers
- Hidden-costs checklist for realistic budgeting
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