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    MMM Vendor Comparison Sheet 2026

    Structured comparison of 15 marketing mix modeling tools (open source & SaaS) with decision matrix, TCO evaluation and buy-vs-build framework for CMOs and analytics leads.

    14 pagesCMOs, Analytics Leads, Performance Marketing HeadsApril 2026
    MMM Vendor Comparison Sheet 2026

    What's inside

    • 15 MMM vendors structurally compared (Robyn, LightweightMMM, Recast, Nielsen, etc.)
    • Quick decision matrix by profile & use case
    • TCO ranges per vendor (€0 to €600k/year)
    • Buy-vs-build framework with concrete triggers
    • Hidden-costs checklist for realistic budgeting

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