Virtual Try-On

Virtual Try-On is an AI-based technology that allows users to virtually try on products such as clothing, makeup, eyewear, or jewelry on their own body or face. Using Augmented Reality (AR) or generative AI, the product is realistically projected onto the live camera feed or an uploaded photo of the user. The technology considers body measurements, lighting conditions, and product texture to ensure the most authentic representation possible. This offers an interactive shopping experience that goes beyond static images, aiding customers' imagination in product decisions.

For retail and e-commerce, Virtual Try-On is a crucial tool for increasing conversion rates and reducing return rates. It significantly enhances the online shopping experience by giving customers more confidence in their purchase decisions. In the B2B sector, the technology can also be used for virtual product configurators or real-time presentation of workwear and protective equipment, simplifying the decision-making process for business customers.

An online optician integrates a Virtual Try-On feature into its webshop. Customers can virtually try on various eyeglass models via webcam. The AI adjusts the size and position of the glasses to the face shape in real-time, providing the customer with a realistic impression of the look. This significantly facilitates selection and reduces uncertainty when purchasing eyeglasses online.

Virtual Try-On has become an established concept in the field of Marketing. With the rise of modern AI systems, the broad availability of large language models such as GPT-5 and Claude 4.6, and the growing data-orientation in marketing, Virtual Try-On has gained significant traction since 2023. Today, organisations across DACH and globally rely on Virtual Try-On to scale marketing operations, accelerate decision-making, and build a competitive edge through automated, data-driven workflows.