Remarketing

Remarketing, often referred to as retargeting, is a marketing strategy that aims to re-engage users who have previously interacted with a brand or its digital assets. This is typically achieved by placing cookies in the user's browser, which allows advertisers to display personalized ads on other websites or platforms. The goal is to rekindle user interest and prompt them to complete a desired action, such as a purchase or registration.

Remarketing is highly relevant for marketing professionals as it can significantly boost conversion rates. Users who have already shown interest are generally more receptive to further marketing messages. It allows for efficient use of advertising budgets by focusing on qualified leads and improving the customer journey. Personalization increases the relevance of the ad message and strengthens brand loyalty.

A user visits a CRM system product page but does not make a purchase. Later, the same user sees an ad for that specific CRM system on a news website, reminding them of its benefits and offering a discount code. This increases the likelihood of the user returning to make a purchase.

Remarketing has become an established concept in the field of Marketing. With the rise of modern AI systems, the broad availability of large language models such as GPT-5 and Claude 4.6, and the growing data-orientation in marketing, Remarketing has gained significant traction since 2023. Today, organisations across DACH and globally rely on Remarketing to scale marketing operations, accelerate decision-making, and build a competitive edge through automated, data-driven workflows.