GDPR AI
The application of GDPR principles to AI systems, especially in automated decision-making and profiling.
Marketing personalization, targeting, scoring – all GDPR-relevant. Transparency about AI use becomes mandatory.
Explanation
Art. 22 GDPR: Right not to be subject to automated decisions. Art. 13-15: Right to information about logic of automated processing. Profiling requires consent or legitimate interest.
Marketing Relevance
Marketing personalization, targeting, scoring – all GDPR-relevant. Transparency about AI use becomes mandatory.
Example
AI price discrimination: If algorithm shows different users different prices, this must be transparent and objection possible.
Common Pitfalls
Explainability of AI decisions difficult. Data minimization vs. AI data hunger. Cross-border data transfers.
Origin & History
GDPR AI is an established concept in the field of Artificial Intelligence. The concept has evolved alongside the growing importance of AI and data-driven methods.