5-minute self-assessment

CMO Measurement Stack 2026

Assess your measurement stack maturity in 12 questions across attribution, data foundation, tooling and team.

For CMOs

The result shows how reliable your own numbers are for budget decisions and where the gap sits between reporting and the actual contribution of channels.

For CTOs

Data foundation, tracking setup, consent and tooling are assessed - the prerequisites for attribution and models to compute anything meaningful.

Question 1 / 128%

Attribution

Which attribution model do you primarily use today?

Last-click only

Data-driven attribution (DDA)

MMM or MTA in production

Triangulation (MMM + MTA + Incrementality)