Attribution Modeling
Multi-touch attribution with cross-channel analysis and custom attribution models.
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Know What Really Works
Understand the true impact of every touchpoint. Our Attribution Modeling reveals which channels and content actually drive results—enabling smarter investment decisions.
Attribution that can carry budget decisions
In short
Most marketing teams run on attribution they cannot defend: last click in the ad account, a different number in the CRM and a third one in the agency report. Shifting budget in that situation means following whichever number is argued loudest. Attribution modeling ends this by defining which data source answers which question, how touchpoints are weighted and which gaps between platform and company figures are expected.
We start with an inventory of your data: which channels deliver touchpoint data at all, where consent, cross-device behaviour or offline closings create blind spots, and how reliably clicks, leads and revenue are connected. Only then do we choose a model. Rule-based models make sense where volumes are small; data-driven multi-touch approaches and marketing mix models pay off when there is enough history and volume. The two combine well as long as their roles stay clearly separated.
The deliverable is not another unread dashboard but a decision basis: for every channel you see the share of conversions assigned under the agreed model, the assumptions behind it and how stable that value is over time. It also documents why the number differs from the platform's own reporting — exactly the question that comes up in every budget review.
Attribution is not a one-off project. Channels, tracking foundations and consent rates change, and model quality changes with them. A review cycle, named owners and a change log for the model are therefore part of the delivery, so it stays traceable why a channel is valued differently than last quarter.
How It Works
Understand true channel impact
Data Integration
Connect all marketing and sales data.
Analysis
Assign conversions to touchpoints.
Key Capabilities
Multi-touch attribution
Cross-channel analysis
AI-powered insights
Custom attribution models
What's Included
Your attribution package
Multi-Touch Attribution
All touchpoints considered.
Cross-Channel Analysis
Online and offline united.
Budget Recommendations
Where to invest for maximum ROI.
Business Impact
Understand true channel impact
Optimize marketing spend
Prove marketing ROI
Make informed budget decisions
Frequently Asked Questions
Answers to the most important questions about Attribution Modeling
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